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While two-thirds of visitors to Hawaii last year rated their experience as "excellent," overall satisfaction levels among US visitors slipped.
Almost two thirds of US visitors and almost half of Japanese visitors said they were "very likely" to return in the next five years. But that figure was down from 2002.
The survey found that visitor's satisfaction fell to the lowest level in four years. Fewer visitors also said they plan to return, according to the 2005 state survey.
"The numbers in the 115-page report affirm Hawaii's continuing appeal to US, Canadian, Japanese and European visitors, but also clearly indicate that visitor expectations are rising and that constant upgrades and renewals of attractions, hotels and restaurants are needed to draw visitors," said Pacific Business News.
The survey found:
Nearly half of US visitors over the past two years who do not plan to return are more likely to visit a new destination.
Among those US visitors not planning to return, almost half said it was too expensive.
